JTB has jointly developed a "next-generation travel agent service" with Dai Nippon Printing (DNP) that aggregates and utilizes travelers' personal data through an information bank (information trust function). The system will help travelers select and use services that suit their preferences at their travel destination, and local tourism-related businesses will provide services that utilize the travelers' personal data. A pilot project will begin in December in the Ueno area of Tokyo and in Okazaki, Keage and surrounding areas of Kyoto. In recent years, it has become commonplace to use mobile devices such as smartphones to arrange a wide variety of travel services before and during a trip. Local tourism-related businesses are being asked to provide experience value that meets these needs. By utilizing the information bank, a system that responds to the needs of such travelers and also leads to improved business efficiency on the business side will be realized. In other words, it is an attempt to eliminate mismatches and increase the satisfaction of travelers as a region. Travelers register personal data such as their identity, contact information, requests and hobbies at their travel destinations, and action plans in the information bank. The information bank will support a wide variety of decisions and actions during travel, reduce the burden of procedures, and realize optimal communication such as service matching through a dedicated app. Around 100 service providers are taking part in the demonstration project. Some will offer special services (information trust functions) that cannot normally be experienced. The project will run from December to February 2019, and is expected to be used by 1,000 people. Following this demonstration project, JTB and DNP plan to expand it to other regions, and "develop it into a comprehensive service and solutions business that utilizes information banks to solve local issues," such as transportation, finance, and human resources.