Nippon Travel Agency (President: Horisaka Akihiro) opened a portal site for comparing destination-based experience materials on December 3rd. The site's name is exactly what it sounds like: "Play, Experiences, and Activities." The aim is to expand the sales channels for destination-based materials by making "experiences" more convenient and familiar, thereby contributing to the development of tourism in various regions. The site allows users to search for and compare play, experiences, and activities at their travel destination. There are approximately 15,000 materials listed, made possible by linking data from multiple sites, including a tourism materials site operated by the company. Materials are categorized by purpose, such as the sea, mountains, rivers, crafts, and traditional cultural experiences. Users can search for materials in combination with their travel destination area. The site URL is:http://www.nta.co.jp/aso/.