Nippon Travel Agency (President: Akihiro Horisaka) will hold a "Student Photo Contest" from January 12, 2018, in which participants will be asked to post photos of their graduation trips and student trips on social media. The company is seeking "Instagrammable" photos, which were also chosen as the annual grand prize winner of this year's New Words and Buzzwords Awards, to stimulate demand for student trips. Applications are open until April 15. The photo contest was planned in response to the results of a survey the company conducted on 18-24 year old students about graduation and student trips. Sixty percent of respondents said they gathered information on "SNS," 90% said their purpose for traveling was "to make memories," and 20% said they wanted to "take photos that would look good on SNS." This once again revealed the strong connection between student travel and SNS, which led to the contest. The contest will be held on the "Student Travel Special" section of the company's website. Follow the company's official account on the SNS service "Instagram" and post photos on the theme of "Graduation Trip and Student Trip Memories," and you'll win prizes such as an overseas air ticket for the grand prize and a domestic accommodation voucher for the runner-up prize. The announcement will be made in May 2018.