JTB and Airbnb announced on November 1st that they have concluded a comprehensive business partnership. To begin with, a dedicated digital sign will be installed at the Kansai Tourist Information Center in Shinsaibashi, Osaka, operated by JTB, to promote Airbnb to foreign visitors to Japan and to stimulate last-minute accommodation demand. The two companies will also collaborate on the development and sale of private lodging for events and experiential travel. The two companies stated that they will "work together to promote the creation of a new travel experience market and contribute to the development of society with travel at its core."