The "HOK Liaison Association," an organization of three Kansai-based travel industry cooperatives, is selling joint accommodation and day trip plans that have been performing well. The three cooperatives have demonstrated economies of scale, and the HOK Liaison Association has seen positive results from "the power of collaboration that makes the most of each cooperative's individuality." The HOK Liaison Association is made up of the Hyogo Prefecture Travel Industry Cooperative (Hyogo Travel Industry Cooperative, Chairman Kadota Motohide), the Osaka Prefecture Travel Agents Association Cooperative (OATA, Chairman Tokuhara Masakabu), and the Kyoto Prefecture Travel Industry Cooperative (Kyoto Travel Industry Cooperative, Chairman Uehara Tatsuo). The inaugural meeting was held in April 2018, and the association's executives met for the first time to name the association "HOK" (Hoko), a play on the initials of the three associations and the floats of the Kyoto Gion Festival held in July of the year before last. The three associations have a total of 185 member travel agencies. On December 12th, 25 people including the executives and secretariat of the three associations, and the executives of the OATA Liaison Council, which has an OATA agreement with OATA, gathered at the OATA Conference Room in Naniwa-ku, Osaka City, to exchange opinions on the current situation of each association and sales results of the plans. Regarding the accommodation and day trip plans, the Kyoto Ryokan Association has been planning and selling the "Kyoto Ryo Marutoku Unit Plan" for some time, and the three associations have been jointly selling it since April 2018. Accommodation and day trip (lunch) plans were also created through the Osaka and Kyoto information centers, and in the first half of the year up to September, 29 accommodation plans and 10 day trip plans were set up. All of them were required to be used by 8 people or more (capacity base). As a result, the number of people far exceeded initial expectations, with 3,000 people staying overnight and over 1,500 people using day trips. The amount of coupons issued also reached 55 million yen. The second half of the year, from October to March, will also start with the same setting, and already 2,800 overnight guests and 2,500 day-trippers have been recorded in October and November alone, and they expect a significant upward revision, saying, "We expect the total to reach 10,000 guests for the entire year, combined, for the three associations." Vice-president Kitazawa Takayuki of the Kyoto Travel Association emphasized the benefits of the three associations working together to encourage proactive cooperation from hosting organizations, saying, "We are taking measures such as providing free accommodation services for tour conductors and setting up special days on weekdays during the off-season so that each association member can benefit." Chairman Kadota of the Military Travel Association also said, "The sale of unit plans has led to new agreements, and some facilities have even had their contracts reinstated." In addition, there were active questions and answers about the efforts of each association, such as OATA, whose active branch activities have led to the revitalization of the association's operations, and the Kyoto Travel Association, which is also working to attract inbound tourists by operating a 10-koku boat as a landing product on the Lake Biwa Canal in Kyoto City. OATA's President Tokuhara expressed his enthusiasm by saying, "Things that a single association could not have conceived of have led to success in this way. We want to do more and more things other than unit plans," while Kyoto Travel Association President Uehara said, "I think we can inspire each other and achieve something one or even two ranks higher." The three associations plan to continue deepening their collaboration using the HOK Liaison Committee as a platform and promoting collaboration beyond prefectural borders.