Zentabi (President Nakama Mikio) will strengthen its core business "Zentabi Coupon" in 2019. In addition to implementing measures such as reducing the registration fee to increase the number of sending members, the company will launch a new system called "Trip Zentabi" that allows online reservations for hotels and airline tickets, and will enhance additional services for sending members. The company plans to launch an offensive in the last year of the Heisei era to increase the volume of transactions. From January 21, 2019, Zentabi will abolish the guarantee fee system that it had collected from Zentabi Coupon Association's sending regular members. From January 7 to March 29, the company will also eliminate the registration fee for businesses that become new regular members, in order to increase the number of Zentabi Coupon members. Zentabi Coupon Association introduced the guarantee fee system in October 2009, and had previously collected a guarantee fee of 0.4% of the ticket amount from sending regular members. This was to ensure 100% guarantee for receiving members, but the guarantee fee system for regular members will be abolished from new tickets issued after January 21. However, for referral associate members, the guarantee fee of 1.98% will continue to be charged as before. Also, in order to increase the number of referral regular members, the registration fee has been reduced. The registration fee, which is normally 50,000 yen, will be 0 yen for new members joining between January 7th and March 29th, and half that amount, at 25,000 yen, for new members joining between April 1st and June 28th. Regarding this change to the Zentabi Coupon Club system, Zentabi says, "We want to eliminate the burden on referral regular members and increase the number of referral regular members and the volume of coupons handled." (Next article)Zentabi Coupons, New Developments to Expand (2) “Trip Zentabi” Launches, OTA Functions for Hotel Reservations, etc.