On November 29, JTB (President: Hiroyuki Takahashi) announced the target areas for the 2018 domestic travel revitalization campaign "Nihon no Shun" (Seasonal Seasons of Japan), which is being rolled out across the group. The first half (April-September) will be "Setouchi and Sanin," while the second half (October-March 2019) will be "North Kanto." In cooperation with local governments and other tourism-related parties, the campaign will promote the attractions of the region through products. "Setouchi and Sanin" will cover five prefectures in the Chugoku region. In Tottori, it will be the 1,300th anniversary of the founding of Mt. Daisen, in Shimane, the 200th anniversary of Matsudaira Fumai's death, in Okayama, the 30th anniversary of the opening of the Great Seto Bridge, in Hiroshima, the 900th anniversary of the birth of Taira no Kiyomori, and in Yamaguchi, the 150th anniversary of the Meiji Restoration. In these years, when each prefecture will reach a turning point in history, the campaign will promote the appeal of travel under the concept of "Two seas and a comfortable travel stage: sea, mountains, towns, food, history, and the time spent here will be five stars." "North Kanto" will be the stage for Gunma, Tochigi, and Ibaraki prefectures. Based on the concept of "Five Colors of Abundance: Inspiring Three Kingdoms You'll Want to Visit Again and Again," the campaign promotes travel based on five colors: "red" from the autumn leaves of Lake Chuzenji, "yellow" from the Golden Hot Springs of Ikaho, "blue" from the Shima Blue waters of Lake Okushima, "white" from the Kamakura Festival, and "brown" from kenchin soba noodles.