On November 6th, Nippon Travel Agency (President: Horisaka Akihiro) agreed to a business alliance with Pony Canyon (President: Yoshimura Takashi), a major music content production company, regarding regional revitalization and inbound tourism. The two companies will utilize their strengths and know-how to promote regional revitalization. Nippon Travel Agency, as a travel agency, and Pony Canyon, as an entertainment content production company, have been developing regional revitalization and tourist attraction businesses to their respective strengths. This business alliance will strengthen the collaboration to deepen this. The two companies will mutually utilize their content, know-how, connections, and sales networks to expand their business areas. Specifically, they will build a cooperative system for video production, event planning, and public relations related to the regional revitalization and inbound tourism businesses that the two companies are conducting. As concrete projects based on the collaboration, the "Enku Road Promotion Project" will produce a promotional video for the tourist route of six cities in Gifu Prefecture, and the "ASA Cycling Tourism Promotion Project" will promote the appeal of cycling courses in cooperation with Naruto City, Tokushima Prefecture, Minami Awaji City, Hyogo Prefecture, and Higashi Kagawa City, Kagawa Prefecture. As an inbound project, they plan to turn the Japanese performances of artists belonging to Pony Canyon into tours for overseas audiences.