JTB Research Institute recently conducted a survey of 12 countries and regions on the impact of the Noto Peninsula earthquake on travel to Japan, and compiled the results. While there was an impact on awareness, the earthquake was less for Westerners and Australians than for other regions. In addition, it was found that the earthquake has also sparked interest in Hokuriku. 71.9% intend to visit Japan, and by region, around 80% of Asians in each region are interested. Overall, 60% of Westerners and Australians are interested, with 68.0% of them in their 20s showing higher interest the younger the age group. Among those who expressed an intention to visit Japan, the impact of the Noto Peninsula earthquake on travel to Japan and visiting Hokuriku was "I wanted to know more about the local situation when traveling to Hokuriku" (27.7%) and "I learned about the Hokuriku region through the news about the earthquake and became interested" (26.3%), which exceeded the number of responses that would avoid traveling to Japan and visiting Hokuriku. By region, Westerners and Australians topped the list with "no particular impact on travel to Japan" at 30.7%. Only 14.1% of respondents said they would "avoid visiting the Hokuriku region for the time being," suggesting that the impact of the earthquake has been less than in other regions. When asked what they would like to do on a trip to Japan, the top choices were the classics: "enjoying the natural scenery," "eating authentic Japanese cuisine," "eating traditional Japanese regional cuisine," "hot springs," and "experiencing Japanese culture." Interest in food was high, with fashion at the top in Asia and everyday life in Japan at the top in Europe, the United States, and Australia. The survey was conducted online in March and targeted men and women aged 20 and over from China, Hong Kong, Taiwan, South Korea, Thailand, Singapore, India, the UK, France, Germany, the US, and Australia.