JTB (President: Eijiro Yamakita) will launch a domestic destination campaign "Seasonal Japan: Kyoto, Nara, Shiga" from October 1st, with the aim of revitalizing domestic travel. The campaign will develop travel products that delve into the history and cultural tourism of the three prefectures that represent the historical cities of Japan and the Kansai region. The campaign will run until the end of March 2025. The concept is "cultural tourism and sustainability." The campaign will use the power of travel to create a sustainable region that can maintain and pass on the history, culture, and traditions of the three prefectures. The catchphrase is "Exploring culture with a thrill in history," and the campaign proposes a trip that puts the history and culture, which are the greatest attractions of this area, at the forefront.The keywords for the travel products are "history," "culture," "touring," and "connecting." In the "history" category, special experience plans are set for shrines, temples, religious ceremonies, and festivals, such as a plan to enjoy a special viewing seat near the Kenreimon Gate at Kyoto Gyoen National Garden during the Jidai Matsuri Festival in Kyoto, an early morning plan to enjoy Mt. Yoshino in Nara, and priority entry to the autumn illuminations at Genkyuen Garden at Hikone Castle in Shiga. In the "culture" category, local cuisine is incorporated into the accommodation plans, such as "Enjoy the Taste of Kyoto" using sake, sweets, vegetables, tea, and seasonal ingredients in Kyoto, "Manyo Travelogue Aonoyoshi Nara" in Nara, and "Delicious Lake Biwa: Tasting the Blissful Omi Beef in the Original Place" in Shiga. "Touring" suggests efficient travel plans such as gourmet coupons in temple towns and a shuttle bus from Amanohashidate to Ine in Kyoto. "Connecting" offers unique venues in Kyoto that utilize historical buildings and shrines and temples. For details,https://www.jtb.co.jp/nihonnoshun/kns/fart.