JR East View Tourism & Sales (VTS) recently announced a collaboration with VELTRA, which operates the VELTRA reservation site for local experiential activities. In the summer, experiential activities in the Nagano area will be sold on VELTRA. The aim is to contribute to regional revitalization and create new value by providing content unique to the region. The collaboration combines VTS's strength in unearthing regional tourism materials with VELTRA's strength of 2.6 million members. Going forward, the company will expand sales channels and promote regional content. As the first step, this summer they will offer experiential activities to coincide with Nagano Prefecture's summer Shinshu tourism campaign "Go Nature. Go Nagano." and JR East Nagano Branch's "Summer Shinshu Tourism Campaign" from July 1st to September 30th. With the themes of "Activity," "Food Experience," and "Nature & Culture," they are selling "Kamikochi Hiking Day Tour" and "Karuizawa Power Spot & Stunning View Tour Shiraito Falls and Kumano Otai Shrine."